RESPONSABILIDADE
SOCIAL
The Social Responsibility area acts strategically to ensure that the Concession generates positive impacts on the territory. Its work involves the continuous monitoring of social, environmental and governance (ESG) indicators, conducting impact assessments and research, as well as building partnerships with institutions and the public sector.
The area maintains an ongoing dialogue with the surrounding community through the "Vizinhos do Vale" (Neighbors of the Valley) channel, strengthening relationships, promoting transparency, and preventing risks. It also provides services and referrals for vulnerable individuals, in coordination with the social protection network, contributing to access to rights, care for people, and responsible and sustainable management of the territory.
LISTEN TO TRANSFORM!
The first structured satisfaction survey applied in a large public space in São Paulo.
Novo Anhangabaú implemented a pioneering active listening initiative to deeply understand who frequents the space, guide strategic decisions, and continuously improve the public experience.
The survey was structured with 37 detailed questions, organized into 9 thematic blocks, addressing
Topics include accessibility, safety, overall experience, infrastructure, cultural programming, and food consumption.
*Tool developed by the Social Responsibility sector, with technical contributions from operational areas.
IT MATTERS?
WHY
✔ Data-driven decisions based on audited insights
✔ Continuous visitor experience monitoring
✔ Ongoing improvement cycles driven by NPS
✔ Real-time audience profile and behavior tracking
More than measuring satisfaction, the survey provides valuable insights into visitor expectations, supports public policy development, and helps continuously improve the urban experience.
PERFIL DO
PÚBLICO
Young & Diverse
A strong concentration of visitors aged 18 to 34 reflects the space's ability to attract younger generations and foster cultural renewal in the city center.
53% Women
A predominantly female audience indicates a positive perception of safety, inclusivity, and a sense of belonging in the public space.
69% visit for leisure and events
The cultural program is the primary driver of visitation, establishing Vale do Anhangabaú as a vibrant hub for social interaction and shared experiences.
High Retention & Strong Community
A large share of visitors return multiple times each week or month, demonstrating lasting engagement and a strong connection to the programming.
74% Purchase Food & Beverages On-Site
This finding reflects longer visitor stays and reinforces the economic and social vitality of the surrounding area.
YOUR PLAZA. YOUR STAGE. YOUR CITY.
Social responsibility is about listening, mediating, and improving.
Novo Anhangabaú has established a data-driven management model, grounded in evidence and shaped by the voices of the community. A pioneering initiative that strengthens transparency, drives continuous improvement, and reinforces its commitment to the city.